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16:30 3 October 2012
Behavioural Nudge or Technological Fudge?
Roberts G06 Lecture Theatre |
Malet Place | London | WC1E 7JE | United Kingdom
Admission: Free of charge
Ticketing: Pre-booking essential
Prof Yvonne Rogers, Professor of Interaction Design and director of UCLIC at UCL., UCL
We all have a pet behaviour we would like to change, such as eating better, exercising more, or reducing our energy consumption. Many of us would like to manage our time more effectively, spending less time randomly Googling, sofa slouching or looking out the window. How can we design new technologies to help people change their behaviour? Nudging methods, derived from behavioural economics and social psychology have become increasingly popular. But how effective are they and can technology be designed to exploit them?
Yvonne will describe our investigations into how decision environments can be restructured in innovative ways, using pervasive, ambient and wearable technologies to nudge behaviour that are desirable to the individual. Our goal is to help people make better-informed decisions in situ. Underlying all of this, however, is the nagging question of whether it is ethical, desirable or sustainable to be nudging people in a desired direction.
0207 679 3675 | email@example.com
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