• UCL Twitter account
  • UCL YouTube channel
  • UCL Facebook page
  • UCL SoundCloud channel
  • UCL iTunes store

Information for Staff


Select dates to view past and future events

16:30 3 October 2012

Behavioural Nudge or Technological Fudge?


Roberts G06 Lecture Theatre | Roberts Building (link Map)
Malet Place | London | WC1E 7JE | United Kingdom

Open to: Academic | Alumni | Public | Student
Admission: Free of charge
Ticketing: Pre-booking essential

Speaker information

Prof Yvonne Rogers, Professor of Interaction Design and director of UCLIC at UCL., UCL

We all have a pet behaviour we would like to change, such as eating better, exercising more, or reducing our energy consumption. Many of us would like to manage our time more effectively, spending less time randomly Googling, sofa slouching or looking out the window. How can we design new technologies to help people change their behaviour? Nudging methods, derived from behavioural economics and social psychology have become increasingly popular. But how effective are they and can technology be designed to exploit them?

Yvonne will describe our investigations into how decision environments can be restructured in innovative ways, using pervasive, ambient and wearable technologies to nudge behaviour that are desirable to the individual. Our goal is to help people make better-informed decisions in situ. Underlying all of this, however, is the nagging question of whether it is ethical, desirable or sustainable to be nudging people in a desired direction.


Steve Marchant
0207 679 3675 | stephen.marchant@ucl.ac.uk


Further information and reservations