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17:30 - 19:00 3 October 2013

Britain's place in the world: soft power and the pursuit of influence.


Medical Sciences 131 A V Hill LT | Medical Sciences and Anatomy Building (link Map)
Gower Street | London | WC1E 6BT | United Kingdom

Open to: Academic | Alumni | Public | Student
Admission: Free
Ticketing: Open

Speaker information

Martin Davidson, CEO, British Council, Martin Davidson took up the role as Chief Executive in April 2007, having been Deputy Director-General since September 2005. Martin’s commitment to international relationships has been a constant feature of his career, since as a young English graduate he went to Hong Kong as Administrative Officer, taking the high-level decisions on the running of a town of a million people. When he joined the British Council as Assistant Representative in Beijing in 1984, British Council China was an operation of 6 people working in a converted bicycle shed at the British Embassy. In those days it was illegal for a Chinese national to speak to a foreigner. Martin played a pivotal part in building this fledgling presence up to its present strength of

The recent House of Commons vote on Syria raised important questions about Britain’s ability to play a continuing role in shaping global developments. Martin Davidson, CEO of the British Council, talks about ‘soft power’: the UK’s secret weapon in the battle to retain influence around the world. We may no longer have the world’s biggest armed forces or its largest economy, but Martin Davidson argues that our nation’s cultural assets – our arts, education, values and language – mean we can still play a critical role in international affairs.

Q&A and drinks reception will follow.


Dimitrios Kraniotis
+44 (0)2076794902 | d.kraniotis@ucl.ac.uk


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