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23 - 27 May 2016

Mapping the masses: what can big data tell us?


Department of Geography Foyer | Pearson Building (link Map)
Gower Street | London | WC1E 6BT | United Kingdom

Open to: Academic | Alumni | Public | Student
Admission: Free

Each transaction, tube journey or tweet now adds to the enormous volume of data we generate in near real time. These data get collated in enormous databases that offer a rich resource for those wanting to better understand human behaviour. Such data can now be used by a dizzying array of organisations to better plan transport networks for our daily commute, send offers from our favourite retailers or target help to those living in fuel poverty. UCL is home to the Consumer Data Research Centre (CDRC) - a multimillion pound project funded by the Economic & Social Research Council (ESRC) to explore the ways in which new forms of data can be used for the public good. In a week long exhibition we will showcase research and interactive maps that tell us anything and everything about the daily commute through to the age of houses and internet usage - come and explore what our data says about you.


UCL Festival of Culture
+44 (0)20 7679 1350 | ah-shs.communications@ucl.ac.uk


UCL Festival of Culture website