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17:30 - 19:00 20 November 2012

UCL - Energy Seminar: The Myth of Apathy: Going Beyond Behaviour Change


Ground floor lecture theatre | Central House (link Map)
14 Upper Woburn Place | London | WC1H 0NN |

Open to: Academic | Alumni | Public | Student
Admission: Free of charge
Ticketing: Ticketed and Pre-booking essential

Speaker information

Renee Lertzman, Royal Roads University

Behavior change is fast becoming the holy grail across all environmental sectors. In our quest, we tend to be preoccupied with how we’d know it when we see it (measurements, metrics, observable outputs, profits, sales). However, in the rush to uncover the most effective technology, tool, widget or methodology to help “unlock” this elusive magic box, we seem to be overlooking something quite fundamental. That is, how energy use, climate change and environmental threats are experienced, made sense of, not only cognitively but emotionally and affectively. This seminar presents a new approach, in how Psychosocial Studies can play a significant role in creating innovative and more effective research and practices in meeting our urgent challenges ahead.


Ellie Jones
0207 679 9027 | e.jones@ucl.ac.uk


UCL Energy Institute