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17:30 - 19:00 21 November 2013

'Election Coverage in the Broadcast Media'


A V Hill Lecture Theatre | Medical Sciences and Anatomy Building (link Map)
Gower Street | London | WC1E 6BT | United Kingdom

Open to: Academic | Alumni | Public | Student
Admission: Free
Ticketing: Pre-booking essential

Speaker information

David Cowling, Political Editor, BBC, David Cowling has worked with three opinion poll companies: NOP (from whom he received training in all aspects of market research) and MORI and Harris Research with both of whom he specialised in political opinion polling. He was Special Adviser to the Rt. Hon Peter Shore MP 1977-79, when he was Secretary of State for the Environment. He worked as Mr Shore’s assistant in the Commons 1979-86 when he was Shadow Foreign Secretary and Shadow Chancellor.

David Cowling, BBC’s editor for political research and Visiting Senior Research Fellow at King’s College, will be talking about the changes and challenges in covering general elections and plans for covering the 2015 General Elections. Special attention will be given to the impact of polling and social media on election reporting and coverage. His talk will conclude with a frank discussion of how political research 'works' at the BBC and the challenges of reporting on specific events.


Dimitrios Kraniotis
+44 (0)20 76794902 | d.kraniotis@ucl.ac.uk