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13:15 - 13:55 19 January 2010
LUNCH HOUR LECTURE: Beating cigarette addiction - the latest evidence
Darwin Lecture Theatre - entrance via Malet Place |
access via Malet Place | London | WC1E 6BT | United Kingdom
Admission: Free and open to anyone on a first-come first-served basis. Lectures can also be watched online or downloaded from UCL's iTunesU from 7 days after the event.
Professor Robert West, UCL Epidemiology & Public Health
One fifth of adults in Britain still smoke, and half of those who do not stop will be killed by their addiction a typical 20 years before their time. Cigarettes deliver nicotine to the brain faster than an intravenous injection, changing the brain so that it craves cigarettes, and of the four million British smokers who will try to stop this year, fewer than five per cent of them will succeed. Fortunately research has found ways of boosting the chances of success by some 300 per cent. This lecture will present the latest evidence on the best ways of beating cigarette addiction.
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