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Information for Staff


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10:00 - 17:00 23 March 2011

Pop-up wine shop


Arup Phase2 Gallery (link Map)
8 Fitzroy Street | London | W1T 4BJ |

Open to: Academic | Alumni | Public | Student
Admission: Free
Ticketing: Open

Researchers at UCL are working in collaboration with Arup Foresight and the Pervasive Interaction Lab at the Open University on the future of smart technologies for retail environments. Combining wireless micro processors embedded in furniture with artificial intelligence, the scientists have created a Smart Po-Up Wine Shop. A shop that learns from its customers’ behaviour and recommends wines based on their popularity. The aim of the research is to understand how we can design services using these technologies and how they may change people’s buying behaviour. After a successful 5 week trial with over 100 participants conducted in February and March 2011 at the Pervasive Interaction Labs at The Open University, the Smart Pop-Up Wine Shop has been installed at Arup for a demonstration.


Gonzalo Garcia-Perate


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Pop-up wine shop