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17:30 10 February 2010
CASA Seminar Series: Location Intelligence - an innovative approach to business location decision making
Basement Lecture Theatre |
1-19 Torrington Place
Torrington Place | London | WC1E 7HB |
Patrick Weber, UCL
Part of the UCL Centre for Advanced Spatial Analysis (CASA) seminar series.
As one of the leading 'world cities', London is home to a highly internationalised workforce and is particularly reliant on these sources of foreign direct investment (FDI). In the face of increasing global competition and a very difficult economic climate, the capital must compete effectively to encourage and support such investors. Through a collaborative study with London's official foreign direct investment agency, Think London, the need for a coherent framework for data, methodologies and tools to inform business location decision making became apparent.
This presentation will discuss the development of a rich environment to iteratively explore, compare and rank London's business neighbourhoods alongside ancillary data.
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