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13:15 - 13:55 18 January 2011
LUNCH HOUR LECTURE: Who enjoys shopping in IKEA?
Darwin Lecture Theatre, accessed via Malet Place |
access via Malet Place | London | WC1E 6BT | United Kingdom
Admission: Free and open to anyone on a first-come first-served basis. Lectures are also streamed live online or can be downloaded after the event.
Professor Alan Penn, UCL Bartlett School of Architecture
Professor Alan Penn will describe the way that architects use space to sell you things. He shows how space creates patterns of movement and this brings you in contact with goods. In IKEA though, the story gets more interesting, here the designers deliberately set out to confuse you and in this way draw you into buying things that were not on your shopping list.
+44 (0)20 3108 3840 | firstname.lastname@example.org
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